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La Aurora was founded on October 3rd, 1903 by Eduardo León Jimenes, a hard worker man who was son and grandson of tobacco growers, that, without neglecting his family tradition, decided to go a step further with the creation of a cigar brand which he intended to have a global dimension. The founder was then 18 years old, inherited some “tareas” of land and with a reduced roster of six employees, a great enthusiasm and much effort, began to build his dream. Today, more than 113 years later, La Aurora has a presence on the five continents and more than a thousand employees